Influencer Marketing. Blogger Outreach. Native Advertising.
While it has many names, the process of integrating brand content into target audience blogs and influencer social channels has become a fundamental turning point in the evolution of digital
ReachOrb develops and implements strategic and creative campaigns that enable brands and their agencies to capitalize on this dynamic and powerful tactic of digital marketing.
Identify specific audiences and Key Performance Indicators (KPIs)
Develop Strategic and Creative Recommendations
Establish Approach and Timing
Prepare Feature Story and Related Documents
Aggregate / Produce Photos, Videos, Infographics, etc.
Prepare URLs with Tracking Pixels
Identify Appropriate Influencers and Bloggers
Confirm Participation and Posting Requirements
Coordinate Product Reviews and Creation of Original Content
Verify Posting Requirement Compliance
Verify FTC and ASA (in the UK) Sponsored Content Disclosure
Social Following and Social Sharing
Click-thrus to Client-Designated URLs
Interim Campaign Progress Reports
Final Results Reports with In-Depth Analytics, Reach and Impressions, Blog and Social Channel Page Captures, Links to all Posts, Analysis and Recommendations